Windows 7 makes it easy changing the Windows log-on screen.
1. Go to start, and click on Run, type Regedit & press enter there.
2. Navigate to : HKEY_LOCAL_MACHINE\Software\Microsoft\Windows\CurrentVersion\Authentication\ LogonUI\Background
3. Double-click the OEMBackground DWORD key
4. Set value of the key to 1.
5. Select a background image for Logon Screen with size less than 256KB in size (Use of Image Resize software like VSO Resizer can help)

7. Rename the image to backgroundDefault.jpg
8. Reboot, and now your logon Image would have changed.